Three-Tier Font Strategy (3T)

 

Tier One (broad)

Product Requirements

Content includes fonts from the Monotype framework collection or Pearson-owned only. Framework fonts carry cleared rights for all content types and geographies. Full re-use potential

The greatest flexibility – business can share and repurpose content internally within the confines of the license, enables a broad range of uses and versions across channels. Tier One is the preferred strategy as these rights are best suited to meet Pearson-wide business needs.

Choose this tier if your product or content:

  • will be globally distributed or distributed into more than one territory
  • is likely to be adapted, versioned or where licensing opportunities exist
  • is likely to be delivered in multiple formats – print and digital – and through different channels
  • is not reliant on the use of authentic materials
  • has high reuse value – new programmes, products and services could pick up content in whole or in part

Tier Two (flexible)

Product Requirements

Content includes fonts licensed for specific content types (eg: print, LMS, eBook) or specific geography. Fonts can be used in any title of the relevant content type. Limited re-use potential. Additional license cost may apply.

Limited flexibility, restricting certain uses, requiring specific tracking but permitting the most common uses for potentially global products.

Choose this tier if your product or content:

  • may be globally distributed as single content type, but may be limited to one territory
  • is likely to be adapted, versioned only within the programme / product family, unless limited by geography
  • likely delivered in single format – print, eBook, or LMS
  • requires very specific authentic materials
  • has low re-use value – it is unlikely that new programmes, products and services would pick up content in whole or in part

Tier Three (specific)

Product Requirements

Content includes fonts licensed specifically for a specific title and content type (eg: eBook or Courseware only). Fonts may not be used in any other title or content type. No re-use potential. Additional license cost will apply.

No sharing or re-purposing of content.

Facilitates products confined to local and/or specific markets or title, providing a menu of particular options. Select in full consideration of both market / distribution needs and the type of copyright holder content required (typically, local content specific to the regional market).

Choose this tier if your product or content:

  • will only be sold or distributed into a single country or region or a specific channel for life of the product
  • has limited components that are known, named and specified
  • is reliant on specific authentic materials (eg: Linguistics only)
  • has no re-use value – in other programmes, products, and services, including any usually standard ones (e.g., custom programmes)